Industry

Fashion, Cultural Heritage

Client

Soraya Mèliane

AR Fashion for Ghana – Ancestral Garments in Augmented Reality

Main Project Image
Main Project Image
Main Project Image

My Role

AR Experience & Spatial Interaction Designer -Designed AR interaction concepts that layer digital meaning onto physical fashion pieces -Explored spatial storytelling techniques that respect cultural context without overwhelming the garment -Tested AR pipelines and constraints across mobile-first platforms Overview Wear History, See the Future AR Fashion for Ghana is an augmented reality fashion concept that blends traditional Ghanaian textiles with layered digital storytelling. The project explores how AR can extend physical garments with cultural, symbolic, and historical context—revealed through a mobile camera experience. Users scan physical garments or textile prints to uncover ancestral narratives, visual symbolism, and spatial storytelling elements, transforming clothing into a living cultural interface. This prototype is currently in development and has been explored using platforms such as Snap Lens Studio and Adobe Aero. Design Focus Cultural Expression Through Interface Restraint The core challenge was designing an AR experience that augments rather than competes with the physical garment. Key design principles included: -Cultural intentionality — Treating the garment as the primary artifact, with AR as a subtle narrative layer -Interface minimalism — Reducing UI elements to preserve focus on form, texture, and symbolism -Mobile-first AR — Designing for quick scan-and-reveal moments in real-world settings -Narrative layering — Revealing meaning progressively rather than all at once Implementation Notes -Prototyped AR overlays triggered by garment patterns and prints -Tested spatial anchoring, scale, and visual contrast to ensure legibility across lighting conditions -Evaluated Snap Lens Studio and Adobe Aero for rapid iteration and storytelling workflows

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Project Gallery Image for 50% width of the screen #1
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Outcome & Direction

This project demonstrates how augmented reality can function as a cultural storytelling medium, extending fashion beyond aesthetics into education, memory, and identity. Future directions might include: -Expanded narrative layers tied to specific textile patterns -Audio or spoken-word elements for ancestral storytelling -Exhibition or runway-based AR activations Why This Matters This work explores the intersection of fashion, heritage, and immersive technology, showing how AR can be used responsibly to honor cultural history while engaging contemporary audiences. It reflects my broader interest in XR as a medium for meaning.

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